Pharmacy Growth Strategist • Digital Marketing Consultant • Corporate Trainer • Founder, Neksas Digital
PHARMACY GROWTH SPEAKER • DIGITAL MARKETING TRAINER • CORPORATE FACILITATOR
From Digital Visibility to Counter Sales
Book Khasoa (Irene) Wanyama for practical, evidence-led talks and training on pharmacy growth, ethical counter sales, digital customer acquisition and customer retention.
Khasoa combines two decades of pharmacy experience with hands-on expertise in digital marketing, branch operations, sales leadership, SEO and paid advertising. Her sessions help organisations connect what happens online with what happens at the counter, where trust, sales and repeat business are won or lost.
Results and credibility
Practical Experience. Measurable Business Outcomes.
Khasoa’s presentations are grounded in real pharmacy, retail and digital-growth experience, not generic motivational theory.
KSh 2M → KSh 4M
Combined monthly sales achieved across four pharmacy locations by the end of a 90-day integrated growth programme.
100% monthly sales growth
Growth achieved by aligning digital visibility, branch execution, frontline service and customer retention.
1,045,281 views in 28 days
Organic and paid social visibility generated for a Nairobi pharmacy through coordinated content and campaign execution.
Two decades of pharmacy experience
Experience spanning the pharmacy counter, branch management, regional leadership, operations and digital marketing.
These results come from specific engagements and are not guarantees that every organisation will achieve identical outcomes.
Marketing Gets the Customer’s Attention. What Happens Next Determines the Sale.
Many pharmacies invest in social media, Google visibility and paid advertising but overlook the customer experience that follows.
Digital marketing may bring a customer to the website, WhatsApp inbox or pharmacy door. It cannot compensate for unavailable stock, slow responses, an unprepared team, a weak counter conversation or a lack of follow-up.
Khasoa helps pharmacy and healthcare organisations close this gap.
Her work connects four critical parts of growth:
- Digital discovery and customer acquisition
- Branch readiness and stock alignment
- Ethical, customer-centred counter selling
- Retention, follow-up and repeat business
The result is a more complete way to think about growth—one that extends beyond clicks, impressions and campaigns.
Signature Talks
From Clicks to Counter Sales
How pharmacies can connect digital marketing, frontline selling and customer retention.
A pharmacy can rank on Google, run successful social media campaigns and receive WhatsApp enquiries—yet still lose revenue when the online promise and branch experience do not match.
In this practical session, participants learn how to:
Identify gaps between online marketing and branch execution
Turn Google, social media and WhatsApp attention into measurable customer actions
Prepare frontline teams for demand generated by digital campaigns
Align marketing activity with stock, service and customer needs
Connect customer acquisition with repeat business
Measure commercial outcomes beyond likes and impressions
Best for: Pharmacy conferences, pharmacy owners, managers, healthcare retailers, pharmaceutical teams and digital-health events.
The Silent Sales Leak at the Pharmacy Counter
Why pharmacies attract customers but lose revenue during the final conversation.
The customer has already found the pharmacy, entered the branch and approached the counter. Yet poor questioning, unclear communication, inconsistent service and irrelevant recommendations can still destroy the sale.
Participants learn how to:
Recognise common counter-sales mistakes
Ask better customer-centred questions within professional boundaries
Communicate product information clearly and respectfully
Identify appropriate complementary customer needs
Improve service consistency across teams and branches
Build trust without aggressive or unsuitable upselling
Best for: Pharmacy teams, branch managers, owners, pharmaceutical technologists, frontline staff and customer-experience events.
Stop Selling Products. Start Solving the Customer’s Next Problem.
Ethical cross-selling, customer trust and repeat business in healthcare retail.
Effective pharmacy selling is not about pushing more products. It is about understanding the customer’s need, providing responsible guidance and recognising when an additional recommendation is genuinely relevant.
Participants learn how to:
Shift from product pushing to need-based recommendations
Protect trust while improving commercial performance
Recognise legitimate complementary needs
Communicate recommendations without pressure
Build stronger customer follow-up and retention systems
Create a service culture that encourages repeat visits and referrals
Best for: Pharmacy and healthcare retail teams, sales leaders, customer-experience professionals and business-growth events.
Workshops and custom training
Need More Than a Keynote?
Khasoa also delivers practical workshops and masterclasses for teams that need deeper learning, discussion and implementation guidance.
Available workshop topics include:
Google Visibility for Pharmacies and Local Businesses
Meta Ads Strategy for Healthcare and Retail Brands
WhatsApp as a Customer Acquisition and Retention Channel
Digital Marketing for Small-Business Growth
Building a Practical Social Media System
Content Strategy and AI for Business Owners
Customer Service and Ethical Retail Selling
Pharmacy Team Alignment: Connecting Marketing, Stock and Frontline Execution
Custom sessions can be developed around your organisation’s audience, challenges and commercial priorities.
Signature Framework
The Click-to-Counter Growth System
Khasoa’s signature framework helps organisations understand the complete customer journey—from the first digital discovery to the counter conversation and eventual repeat purchase.
1. Discover
The customer finds the business through Google, social media, advertising or educational content.
2. Enquire
The customer visits the website, sends a WhatsApp message or calls for more information.
3. Visit
The customer reaches the branch and encounters the reality behind the online promise: stock, service and staff readiness.
4. Convert
Trust, clear communication and appropriate recommendations turn interest into a purchase.
5. Retain
Reliable service, follow-up and continuity encourage repeat business and referrals.
Digital visibility creates the opportunity. The counter experience determines what happens next.
Engagement Formats
Choose the Right Format for Your Audience
Keynote
A focused 30–60-minute presentation designed to challenge assumptions, introduce a practical framework and give the audience clear actions.
Conference Session
An expert presentation tailored to the conference theme, with an optional moderated discussion or audience Q&A.
Corporate Workshop
A half-day or full-day learning experience for teams that need practical exercises, discussion and implementation guidance.
Webinar or Virtual Masterclass
An interactive online session for associations, distributed teams, business communities and professional-development programmes.
Panel Discussion
Expert contribution to conversations about pharmacy, healthcare retail, digital marketing, customer experience, entrepreneurship and business growth.
Podcast or Media Interview
Clear, practical commentary on pharmacy growth, healthcare marketing, ethical retail selling, digital visibility and small-business growth.
Supporting line: In-person engagements are available in Nairobi and across Kenya. Virtual engagements are available for Kenyan and international audiences.
Practical Experience, Not Classroom Theory
How a Four-Location Pharmacy Chain Doubled Monthly Sales in 90 Days
A four-location Kenyan pharmacy chain had combined monthly sales of approximately KSh 2 million. Marketing activity, branch execution and the counter experience were not operating as one system.
Over a three-month implementation period, digital visibility, campaign execution, branch readiness, customer handling and retention were brought into closer alignment.
By the end of month three, combined monthly sales had reached approximately KSh 4 million—a 100% increase from the baseline monthly figure without adding a new branch.
The outcome reflected an integrated digital and operational growth programme. It should not be attributed to one advertisement or platform in isolation.
More Than One Million Views in 28 Days
A coordinated organic and paid social strategy generated 1,045,281 views for a Nairobi pharmacy in 28 days, demonstrating how focused content and campaign execution can rapidly expand pharmacy visibility.
Watch Khasoa Speak
Digital marketing brings the customer to your website, WhatsApp inbox or pharmacy door. The experience that follows determines whether that attention becomes trust, a sale and a repeat customer.
Watch Khasoa explain the idea behind her Click-to-Counter Growth System and the practical outcomes she helps audiences achieve.
Video: [EMBED SPEAKER INTRODUCTION OR SHOWREEL]
Meet Khasoa (Irene) Wanyama
Khasoa (Irene) Wanyama is a pharmacy growth strategist, digital marketing consultant, corporate trainer and Founder of Neksas Digital.
Her professional experience spans pharmacy operations, frontline customer service, branch management, regional leadership, digital marketing, SEO, paid advertising, content strategy and business training.
Having worked from the pharmacy counter through management and digital-growth roles, Khasoa brings an uncommon understanding of the complete customer journey—from the first Google search to the counter conversation and eventual repeat purchase.
Her experience includes serving as Head of Digital Marketing at Pharmaplus, supporting pharmacy and healthcare businesses through Neksas Digital, and training business owners and aspiring digital marketers in practical customer-acquisition strategies.
Khasoa is the author of The Pharmacy Counter Sales Playbook and creator of the Click-to-Counter Growth System.
She speaks with the practicality of someone who has worked inside the business—not simply studied it from outside.
The Book Behind the Training
The Pharmacy Counter Sales Playbook
The Pharmacy Counter Sales Playbook provides practical strategies for customer conversations, ethical recommendations, trust, complementary selling and repeat business.
It is designed for pharmacy owners, managers, pharmacists, pharmaceutical technologists and frontline teams that want to strengthen the customer experience while improving commercial performance responsibly.
Copies can also be arranged as part of selected workshops and team-training engagements.
What Clients and Learners Say
Testimonial 1 — Training participant
“In just seven days of applying what I learned, the church TikTok page I manage generated 73.4K post views, reached 49.4K viewers and grew from fewer than 100 followers to 282. The training was practical, interactive and easy to implement.”
Community speaking
Community Speaking and Pro-Bono Education
Khasoa believes that practical business education should also reach people and communities that cannot afford commercial training.
She reserves a limited number of complimentary speaking and training sessions for:
Organised women and youth groups
Nonprofit organisations
Community business associations
Small-business support programmes
Entrepreneurship and economic-empowerment initiatives
These sessions focus on digital-marketing awareness, customer acquisition, sales, social media strategy and small-business growth.
Community engagements are subject to availability and the following guidelines:
Applications should come from an organised group rather than an individual business.
The host provides the venue and basic event logistics.
Virtual delivery is encouraged for groups outside Nairobi.
Transport and accommodation are covered for travel outside Nairobi.
The complimentary offer covers education and training, not ongoing implementation or account management.
Commercial companies and funded events should use the standard speaking enquiry form.
Bring Khasoa to Your Event
Tell me about your event, audience and intended outcomes. Once you submit the form, your enquiry will open in WhatsApp for you to review and send.
Frequently Asked Questions (FAQ)
Do you customise your presentations?
Yes. Each presentation can be adapted to the event theme, audience experience, industry context and intended outcomes. A short pre-event briefing helps ensure the session is relevant.
Do you speak outside Nairobi?
Yes. In-person engagements are available across Kenya. Travel, accommodation and event logistics are agreed during the booking process.
Are virtual sessions available?
Yes. Keynotes, webinars, workshops, panels and interviews can be delivered virtually for Kenyan and international audiences.
Do you offer half-day and full-day training?
Yes. Corporate workshops can be designed for pharmacy teams, managers, business owners and marketing teams that require deeper learning and practical application.
Can the presentation be recorded?
Recording, editing, redistribution and commercial usage rights must be discussed and agreed before the event.
Do you offer complimentary sessions?
A limited number of pro-bono educational sessions are available for qualifying nonprofits, organised community groups and economic-empowerment programmes. Commercial organisations and funded events are booked through the standard speaking process.
How are speaking fees determined?
Fees depend on the delivery format, session duration, preparation requirements, event location, audience size and recording or distribution rights. Submit an enquiry with your event details and available budget to receive an appropriate proposal.
Can attendees receive copies of The Pharmacy Counter Sales Playbook?
Yes. Ebook or team-copy arrangements can be discussed as part of selected pharmacy workshops and training engagements.
Give Your Audience More Than Inspiration. Give Them a Practical Growth System.
Bring Khasoa (Irene) Wanyama to your conference, corporate event, webinar or team-training programme for a practical session connecting digital visibility, customer experience and measurable business growth.
