Neksas Digital Academy: 7-Day Social Media Management & Client Acquisition Bootcamp
About Course
Build In-Demand Social Media Skills in Just 7 Days
Are you a business owner struggling to keep up with social media? Or do you want to start offering social media management as a service and earn from it?
This practical 7-day bootcamp is designed to help you master the skills that businesses need today. You’ll learn by doing, with real-world assignments, templates, and tools you can use immediately.
During this bootcamp you will learn:
✅ Social Media Strategy
✅ Content Creation
✅ Canva Design
✅ AI-Powered Content Creation
✅ Facebook & Instagram Marketing
✅ Content Scheduling & Automation
✅ Analytics & Reporting
✅ Client Acquisition
✅ Pricing Your Services
✅ Building Your Portfolio
What Makes This Course Different?
This is not a theory-based course.
Every lesson includes practical exercises that help you build real skills you can immediately apply in your business or freelance career.
By the end of the bootcamp, you’ll have:
- A complete content strategy
- Professional social media graphics
- AI prompts for faster content creation
- Client onboarding documents
- Content planning templates
- The confidence to manage business social media accounts
Perfect For
- Business Owners
- Entrepreneurs
- Students
- Freelancers
- Virtual Assistants
- Job Seekers
- Content Creators
- Anyone interested in Digital Marketing
Included
✔ Lifetime access to course notes
✔ Downloadable templates
✔ Practical assignments
✔ WhatsApp support community
✔ Certificate of Completion
Course Content
Welcome & Course Orientation
Welcome to the Neksas Digital Academy Social Media Management Bootcamp. This section will help you understand how the course works, how to access resources, complete assignments, and get the best results.
Day 1 – Social Media Management Foundations
Duration: 2 Hours
Learning Outcome
By the end of Day 1 students will:
✅ Understand what a social media manager actually does
✅ Know which platforms suit different businesses
✅ Know how to choose the right audience
✅ Create a detailed customer persona
✅ Finish with homework that prepares them for Day 2
Learn what a social media manager does, understand different social media platforms, identify your ideal customer, and build a customer persona.
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Welcome to Day 1: Lesson Overview
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Lesson 1: What is Social Media Management?
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Lesson 2: Understanding Social Media Platforms
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Lesson 3: Understanding Your Target Audience – Stop Marketing to Everyone
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Lesson 4: Creating a Customer Persona – Know Your Customer Better Than They Know Themselves
Day 2 – Content Strategy & Content Creation
Learn how to create engaging content that attracts attention and drives business results using proven content frameworks.
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Lesson 1: The 80/20 Content Rule – Stop Selling All the Time
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Lesson 2: Content Pillars – The Foundation of Every Successful Content Strategy
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Lesson 3: Writing Content That People Want to Read
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Lesson 4: Building a Content Calendar – Plan Once, Post with Confidence
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Lesson 5: Your First Client Project – Create a 7-Day Content Plan
Day 3 – Canva Design for Social Media
Learn how to create professional graphics, carousels, flyers, reels covers, and branded content using Canva Free.
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Lesson 1: Introduction to Canva and Why Every Social Media Manager Should Master It
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Lesson 2: Choosing the Right Design Size for Every Social Media Platform
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Lesson 3: Brand Identity – Colours, Fonts and Visual Consistency
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Lesson 4: Designing an Educational Facebook Post
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Lesson 5: Designing an Instagram Promotional Post
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Lesson 6: Designing High-Converting Vertical Content (Stories, Reels & Shorts)
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Lesson 7: The Professional Designer’s Quality Control System
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Lesson 8: Client Project – Create Your First Professional Social Media Campaign
Day 4 – AI-Powered Social Media Management
Discover how to use ChatGPT, Canva AI, Gemini, and other free AI tools to create captions, content calendars, images, and marketing ideas in minutes.
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Lesson 1: Working with AI Like a Professional Social Media Manager
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Lesson 2: Mastering ChatGPT for Professional Social Media Management
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Lesson 3: Creating a Complete Social Media Campaign with ChatGPT
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Lesson 4: Writing High-Converting Social Media Captions with ChatGPT
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Lesson 5: Mastering AI Image Generation for Social Media
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Lesson 6: Building Your AI-Powered Social Media Management System
Day 5 – Facebook & Instagram Marketing
Learn how to optimize business pages, grow organically, engage audiences, and understand the basics of Meta Business Suite.
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Lesson 1: Understanding Facebook & Instagram Like a Professional Social Media Manager
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Lesson 2: Optimising Facebook Pages and Instagram Business Profiles for Maximum Conversions
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Lesson 3: Mastering Meta Business Suite Like a Professional
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Lesson 4: Mastering Facebook & Instagram Reels
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Lesson 5: Mastering Stories, Community Management and Audience Engagement
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Lesson 6: Analytics, Reporting and Continuous Improvement
Day 6 – Professional Workflow, Automation & Analytics
Learn how to schedule content, automate repetitive tasks, and measure the performance of your social media strategy.
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Lesson 1 – The Professional Social Media Manager’s Workflow
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Lesson 2- Scheduling Content Like a Professional
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Lesson 3 -Automation That Saves Hours Every Week
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Lesson 4 – Building a Content Calendar Clients Will Love
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Lesson 5 – Understanding Analytics That Actually Matter
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Lesson 6 – Creating Professional Reports That Keep Clients Paying
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Lesson 7 – Productivity Tools Every Professional Social Media Manager Should Know
Day 7 – Client Acquisition & Final Project
Learn how to find clients, price your services, create proposals, onboard clients, and complete your final practical project.
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Lesson 1- Building Your Personal Brand as a Professional Social Media Manager
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Lesson 2 -Building a Portfolio That Wins Clients (Even If You Have Never Had a Client)
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Lesson 3- Packaging and Pricing Your Services Like a Professional Agency
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Lesson 4- Finding Clients Consistently: Build a Daily Client Acquisition System
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Lesson 6 -Discovery Calls and Closing Clients with Confidence
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Lesson 7 – Professional Client Onboarding: Creating an Outstanding First Impression
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Lesson 8 – Client Retention, Testimonials and Referrals: Turning One Client into Many
Final Capstone Project
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Lesson 1 -Welcome to the Neksas Digital Certified Social Media Manager Challenge
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Lesson 2- Your Client Brief: Choosing Your Capstone Project
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Lesson 3 Part 1 – Conducting a Professional Social Media Audit
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Lesson 4 Part 2 – Building a Winning Social Media Strategy
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Lesson 5 Part 3 – The Content Production Masterclass: Creating Content That Builds Brands and Drives Results
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Lesson 6 Part 4 – Campaign Planning Masterclass: Creating a Professional Monthly Content Calendar
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Lesson 7 Part 5 – Professional Client Presentation and Proposal Masterclass
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Lesson 8 Part 6 – Complete Client Delivery Simulation: From Signed Proposal to Long-Term Partnership
Student Success Toolkit
Download ready-to-use templates, checklists, AI prompts, and business resources to help you work faster and more professionally.
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Template 1 – 30-DAY SOCIAL MEDIA CONTENT CALENDAR
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Template 2- CONTENT PILLARS WORKSHEET
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Template 3- CANVA BRAND & DESIGN PLANNER
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Template 4- SOCIAL MEDIA AUDIT CHECKLIST
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Template 5- CLIENT PROPOSAL
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Template 6- CLIENT ONBOARDING FORM
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Template 7- MONTHLY SOCIAL MEDIA PERFORMANCE REPORT
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Template 8- SOCIAL MEDIA PRICING WORKBOOK
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Template 9- 100 Social Media Caption Swipe File
Student Community & Support
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Community, Support & Course Resources
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Congratulations & Your Next Steps
Certificate & Next Steps
Congratulations on completing the bootcamp! Learn how to download your certificate, continue practicing your skills, and explore advanced courses at Neksas Digital Academy.
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CERTIFICATE OF COMPLETION
