Stop wasting ad spend! Master advanced Facebook ad targeting with our 2025 guide. Step-by-step strategies for Custom Audiences, Lookalikes, and layered targeting that actually convert. Download your free targeting checklist. Is your Facebook ad budget disappearing faster than your morning…
Stop wasting your ad spend! Our 2025 guide reveals the proven 4-step formula for creating high-converting Facebook Video Ads, complete with a free checklist and real Nairobi case studies. Start seeing real ROI today. Are your Facebook Video Ads being…
You poured your heart into your business. You invested in a website… but the phone isn’t ringing. The contact form sits empty. You’re starting to wonder: “Is my website working against me?” If this sounds familiar, you’re not alone. Many…
Running ads on Facebook and Instagram but getting nothing but likes? You’re not alone. Many Nairobi businesses waste money boosting random posts instead of running strategic Meta Ads that actually bring clients. The difference lies in intent, structure, and smart…
Running ads on Facebook and Instagram can feel like a guessing game when you’re surrounded by misinformation. Many business owners waste money because they believe common advertising myths instead of focusing on what actually works. In this guide on Facebook…
The online pharmacy space in Kenya is one of the fastest-growing and most competitive sectors. Customers want fast delivery, trust, and reliability — and they search Google first. But how do you get a pharmacy website to stand out among…
Why Meta Ads Are No Longer Optional If you’re running a business in Kenya today, chances are you’ve already posted on Facebook or Instagram and wondered why your reach keeps dropping. Years ago, organic posts could bring in customers, but…
Shopping for a new site and getting wildly different quotes? You’re not alone. In the past decade I’ve quoted, built, and rescued hundreds of Kenyan websites—from one-page lead magnets to full e-commerce stores—and I’ve seen exactly where money makes a…
Digital advertising can be tough to navigate. But knowing the difference between Google Ads and Meta Ads is key to a good marketing plan. It’s important to pick the right platform for your business. Do you want to increase traffic,…
Are you torn between Google Ads and Facebook Ads for your business? You’re not alone. Choosing the right platform is tough in today’s digital world. Understanding the profitability of each platform is key. Google Ads and Facebook Ads have their own strengths. But, which one gives you better returns? Edit Full screen View original Delete Which is more profitable Google Ads or Facebook ads? The numbers for google ads profitability and facebook ads returns are impressive. But, it’s all about knowing your audience and using the best platform to reach them. Key Takeaways The Digital Advertising Landscape in 2023 Digital marketing is always changing. Knowing about Google Ads and Facebook Ads is key. It’s important to understand their roles in online ads. Current Market Share and Platform Dominance Google Ads and Facebook Ads lead the digital ad market. Google Ads is big in search ads. Facebook Ads shines in social media ads. Platform Market Share (%) Primary Strength Google Ads 28.9 Search Advertising Facebook Ads 23.7 Social Media Advertising Key Differences in Advertising Approaches Google Ads and Facebook Ads work in different ways. Google Ads targets people looking for something specific. Facebook Ads uses interests and demographics to find the right audience. Edit Delete Knowing these differences helps you choose the best platform for your business. By understanding each platform’s strengths, you can decide where to spend your ad budget. Which is More Profitable: Google Ads or Facebook Ads? Figuring out which is better, Google Ads or Facebook Ads, is key for businesses. They want to get the most from their digital ads. To choose wisely, you must know the important metrics for ad success. Defining Profitability Metrics in Digital Advertising…
