A practical guide for patients, families and caregivers The Internet Can Inform You – or Put Your Health at Risk A new symptom, diagnosis or prescription can send almost anyone to the internet. Within seconds, you can find medical articles,…
A practical guide for home-care agency leaders and marketers Families Begin Evaluating Trust Before They Contact You Choosing home care is not an ordinary purchasing decision. A family may be responding to a hospital discharge, a fall, changes in memory,…
A practical guide for healthtech and virtual-care leaders A Working Platform Is Not the Same as an Adopted Service Healthtech companies devote enormous attention to video quality, integrations, security and product features. Those capabilities matter. A virtual-care platform must be…
A practical guide for independent pharmacy owners and managers The First Transaction Is Only the Beginning Independent pharmacies invest significant time, effort and resources in attracting new customers. They improve their product selection, promote their services and compete on location,…
A practical case study showing how a four-location Kenyan pharmacy chain doubled combined monthly sales in three months by connecting digital visibility, frontline execution and customer retention. Increasing pharmacy revenue is rarely as simple as running more advertisements. Marketing may…
If you’ve ever boosted a Facebook post, watched the likes roll in, and then wondered why none of it turned into actual sales, you’re not alone. It’s one of the most common frustrations we hear from small business owners across…
Google Maps has become the single most important discovery channel for local businesses in Kenya. When someone in Nairobi searches for “best plumber near me” or “restaurant in Westlands,” Google Maps is what they see first. Over 85% of local…
You have created your Google Business Profile. You have filled in your business name, chosen your category, added your address, and written your description. And then Google tells you that your profile will not go live until you verify it.…
Every day, thousands of Kenyans open Google and type things like “pharmacy near me,” “best restaurant in Westlands,” or “plumber in Nairobi.” When your business has a Google Business Profile, it can appear right at the top of those results…
If your business is not showing up on Google Maps, you are losing customers to competitors who are — and most of them are not doing anything extraordinary. They simply have an optimised Google Business Profile. Google Business Profile (formerly…
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